About Us

The Avonlea Story

Avonlea Jewelry established in 2018, designed by jeweler: William Baxley, whom is GIA trained and has 10+ years of experience in the Jewelry Industry.

Jeweler William Baxley has repaired and designed thousands of jewelry pieces for customers in Lumberton, Texas. William prides himself on all the services he offers the Lumberton community. 

The Jewel of Southeast Texas - A conversation with William Baxley

In 2016, I was approached by a group who believed in my vision for a luxury jewelry store tailored to the customer — a shop we could market in town and online. 

Nature had other plans, however. Hurricane Harvey hit in 2017 and decimated everything — but not Lumberton. We were the island at the center of 15-foot flooding. My home, in a place that had never flooded before, drown in six feet of water. That made me realize Lumberton was this jewel of Southeast Texas.

Sure enough, right behind our store, they’re building homes. I landed on this spot at the perfect time. We settled on the location in April, then totally remodeled the building. It was open by Mother’s Day 2018 for a soft launch. July 17, 2019 marked the official Grand Opening with Ribbon Cutting Ceremony.  

Since then, our store has been voted the best Jewelry Store and myself the best jeweler in 2019, 2020 and 2021 in all of Hardin County!


Avonlea Jewelry specializes in hand-made, one-of-a-kind pieces and as a members of: Jewelers of America and Jewelers Board of Trade, we adhere to the highest level of standards set by independent jewelers.



We carry premier brands like Simon G., Allison Kaufman, FOPE, UNEEKLois Hill, Rembrandt Charms, Mastoloni PearlsAnna Beck, Vahan, Benchmark Rings, Bulova, Citizen and Baxley Jewelry.

Our Services Include:  
    • Easy Layaway Plan

    • Interest Free Financing available with approved credit

    • Store Credits

    • Jewelers Mutual and Zillion insurance policies

    • Purchase of Silver, Gold, Diamonds

    • Custom CAD Ring & Pendant Designs

    • Free gift wrap with all purchases

    • 3 Year & Lifetime Warranties Available

    • Free Ring Cleaning & Inspection 

    • Written or Verbal Appraisal

American Gym Society

Jewelers Board of Trade® (JBT) Logo

We have a vast selection of Fine Gold & Silver Jewelry in a range of price points, or we can create your own custom design.

Avonlea offers a lifetime of complimentary jewelry cleaning and preventive maintenance inspections.  When something needs to be fixed, our Expert Jeweler can repair your valuables

We service many brands of watches, using a Certified Rolex Watchmaker.  In short, we are dedicated to preserving the life and value of your fine jewelry.