The Jewel of Southeast Texas - A conversation with William Baxley
In 2016, I was approached by a group who believed in my vision for a luxury jewelry store tailored to the customer — a shop we could market in town and online.
Nature had other plans, however. Hurricane Harvey hit in 2017 and decimated everything — but not Lumberton. We were the island at the center of 15-foot flooding. My home, in a place that had never flooded before, drown in six feet of water. That made me realize Lumberton was this jewel of Southeast Texas.
Sure enough, right behind our store, they’re building homes. I landed on this spot at the perfect time. We settled on the location in April, then totally remodeled the building. It was open by Mother’s Day 2018 for a soft launch. July 17, 2019 marked the official Grand Opening with Ribbon Cutting Ceremony.
Since then, our store has been voted the best Jewelry Store and myself the best jeweler in 2019, 2020 and 2021 in all of Hardin County!