William Baxley Bio

Whether by fate or by great accident, William Baxley became involved in the jewelry industry in 2010 after he was then given the opportunity to study jewelry repair under the tutelage of a well-known local jeweler. In 2018, William’s clear vision was laser focused with one idea and goal in mind, “To bring a quality fine jewelry store to Lumberton Texas, and to be the best jeweler in the industry”. He immediately began to form quality relationships with key people in the jewelry industry and discovered that by combining his strong work ethic, great relationships, and perseverance, his dream and vision would become a reality.

William has been accepted into the Gemological Institute of America (GIA), the leading jewelry school in the world, to achieve and attain a diploma of Graduate Gemologist. William is a GIA Certified Jewelry Professional, with focus in appraisal and repair. From 2020 to 2022, William was selected to attend the stone setting school at Stuller Incorporated, where he has completed coursework to attain the prestigious honor of being a Master Stone Setter.

Most recently, Avonlea Jewelers was accepted as a member of the Retail Jewelers Organization and the American Gem Society, two of the most prestigious organizations in the industry.

William enriches the local area through involvement in non-profit organizations and Hardin County Rotary. By offering scholarships and inclusive events, Avonlea Jewelers stands out as a pillar in the community.

“I am William Baxley - Welcome to Avonlea Jewelers, Where Love Meets Luxury”